Crevier 10 : Values are in the nature.

Move your cursor to watch the animation

CREVIER 10 : CULTURE, VALUES AND MISSION

Crevier Group is a family business handed down from generation to generation. Led by the new management team, their Canada-wide expansion continues. In an effort to reinforce proximity and reliability, Crevier Group continues to expand its network of service stations positioning itself as a trusted buyer in the industry.

Crevier chose us to ensure the communication of the company’s values, culture and mission across Canada. We therefore illustrated and animated a short film depicting each of the values of the company in the form of a metaphor.

THE NARRATIVE

The weave is woven around a concept involving both animals and the values that their animals represent. In the end, we wrap up with the client's campaign theme. It all focuses on the communication of corporate values and internal/external brand exposure.