Animated and projected images for an equity poker tournament.

FEMMES EN CRÉA

For International Women’s Day, Femmes en Créa invited the advertising industry to an equity poker tournament where the King and Queen have the same value.

At this poker tournament designed by Lg2, the two characters find themselves on the same face card. The goal of this first initiative of Femmes en Créa was to get industry players around the poker table to reflect on the place of women in important positions, particularly creative ones.

We animated all of the projected illustrations during this awareness-raising event.