Escape, relaxation, balance: 3 animated fables with a crafty message.

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A NEW HIGH IN SUBTLE PROMOTION

Vert Cannabis is a craft producer of medical-grade marijuana located in the small town of Saint-Lucien, Quebec. The company is on track to becoming a first-class supplier of craft cannabis for Canadian markets. Given current regulations, GRDN had to refer to cannabis without showing it explicitly.

The solution was to create an evocative world based on our collective social idea of the product. The result: a poetic rendering segmented into 3 fables that we animated with a mixed approach of animated typefaces and a parallax effect.

Balance: Equal proportion between conflicting elements and opposing forces resulting in a state of stability and harmony.

Escape: Action of evading the grip of something or getting away from the boredom or fatigue of daily life.